The statistics of Twitter’s growth since 2006 are staggering, and Twitter has every right to brag about the numbers. Although research shows that most people use Twitter to follow, not to post, that statistic should be encouraging, not discouraging, nonprofits to sharpen their skills and beef up their presence on the social-media platform. Let us […]
#Tech: Cloud Computing Campaign Highlights Benefits To And Concerns For Nonprofits
In technology terms, ‘the cloud’ is the internet used as storage space (space traditionally taken up on a hard drive in a computer) and as software server (software traditionally installed on that hard drive to run applications). The internet is not new, but using it in this way is because storing gigabytes of information for […]
#Fundraising: Online/Mobile Donations Still Need The Personal Touch
First and foremost, we must mark the death of Steve Jobs, former CEO at Apple, who died of pancreatic cancer yesterday at the age of 56. He helped build a great computing tool. He reconfigured the way movies are made. He revitalized a music industry about to die on the reef of file-sharing, and he […]
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)
Last week, we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring together online tools like website customization, social-media outreach, and donor tracking for smaller […]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
#Tech: Pew Internet Project Breaks Down Use Of Communications Tech Across Generations
The contours of the findings of the Pew Internet and American Life Project report on ‘Generations and their Gadgets’ you probably already know: Younger Americans use more mobile devices than older Americans. Older Americans generally access the internet from a desktop computer, whereas those under 35 tend to do so with a laptop/netbook. Etc. But […]
#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55
It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. What the Nielsen survey for the third quarter of 2011 demonstrates, though, is that the most interesting statistics of growth […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]