Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which […]
#SocialNetworks: Facebook Faces Backlash As Public Offering Nears
The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world. But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MKCREATIVEmedia […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#SocialNetworks: Bring Them Back To Facebook For The Holidays
The holiday season is prime gift-giving and donation-giving season. We encourage each other to think of others and to help out those less fortunate than ourselves. We also reach out to family and friends to share our holiday memories and traditions. Some companies use the holiday season to develop seasonal-specific themes for their social networks, […]
#Interview: Mike Kujawski, VP at CEPSM, Blogger & Speaker on Social Media
Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing (CEPSM). Mike blogs at Public Sector Marketing 2.0, speaks frequently on social media and serves public sector and non-profit clients internationally. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and […]
#SocialNetworks: Are You LinkedIn To Your Nonprofit?
This past summer we discussed the fact that LinkedIn had developed organizational pages designed for nonprofits. It was but one feature added with the input of Bryan Breckenridge, whose job it was to expand the ‘LinkedIn for Nonprofits’ project. But like any good SM platform, LinkedIn has not been sitting on its laurels.
#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist
Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online. The […]
#SocialNetworks: What Should You Expect From Your Online Outreach?
Whether we invest time, money, other capital, or any combination of them, we want to see some results come from the investment. For nonprofits in particular, time – often given by volunteers or interns – is especially valuable, as these organizations want to leverage the good-will effort into new donors, rising contributions, and good work […]