How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program or launching a campaign prove to be worth the support? Dan Norris, founder of the online-analytics service Informly offers a tool to help […]
#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?
Facebook’s Graph Search was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google, the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet. […]
#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization
Search Engine Optimization (SEO) includes numerous tools and plug-ins that help (first) web crawlers and algorythems find your organization’s website, so that human web searchers can then find your site via Google, Yahoo!, Bing, etc. Optimization means (in part) key words are placed in specific parts of the website’s code and banners to ensure that […]
#TECH: How and Why To Develop A Google+ Page For Your Nonprofit
Yesterday we looked at how to pin something of interest to Pinterest, and why such activity can draw many many eyeballs to that interest and then to your organization. One of the striking demographic facts of Pinterest is that the audience is strikingly female. Toward the other side of the spectrum is Google+, which is […]
#SOCIALNETWORKS: StumbleUpon An Early & Still Independent Social Network Web Searcher
In 2001, long before ‘social network’ was a concept bandied about by anyone trying to explain what brings together more than a half-dozen people, four young Canadians wanted to start a company and then build a product from it. They chose their embryonic search-engine project called “StumbleUpon.” Within a year the search engine had over […]
#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too
Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle). But in this day […]
#HOWTO: Get Guidance From Google On Simple SEO Success
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if […]
#TECH: Google+ Gets Redesign To Emphasize Visuals & Customizations
This morning Google announced a striking rise in income that beat stock analysts’ predictions for this first quarter of 2012: $10.65 billion for this past quarter. The number represents a 24% increase from last year’s Q1. Just before the search giant released these huge numbers, it announced a redesign of its social network, Google Plus. […]
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