The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a […]
#Fundraising: To Bring Donations In, Keep Sending Emails Out
With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie […]
#SocialNetworking: How Can You Improve Your Tweet Stream?
The statistics of Twitter’s growth since 2006 are staggering, and Twitter has every right to brag about the numbers. Although research shows that most people use Twitter to follow, not to post, that statistic should be encouraging, not discouraging, nonprofits to sharpen their skills and beef up their presence on the social-media platform. Let us […]
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)
Last week, we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring together online tools like website customization, social-media outreach, and donor tracking for smaller […]
#Tech: Near-Field Communication (NFC) Could Turn Smartphones Into Donation Engines
Near-Field Technology (NFC) allows short-range communications between an NFC antenna or engineered SIM card and a receiver. The communication is good only up to a couple of feet, which might help make it a secure connection because eavesdroppers need to be next to the users. It is a technology that first appeared in Taiwan in 2007, […]
#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55
It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. What the Nielsen survey for the third quarter of 2011 demonstrates, though, is that the most interesting statistics of growth […]
#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]