Human beings are wired to pick up visual cues before we pick up textual ones. Social media and the internet love visuals too, because visual communication can travel quickly through networks and beyond the original linguistic group. We did a story on the MKCREATIVEmedia Blog last week about the eBenchmark study of 2012 by NTen and […]
#FUNDRAISING: Maximizing Your Organization’s Return on Fundraising Events
We are pleased to welcome back Susan Emfinger of the University of Maryland, Baltimore County. For her previous posts on institutional fundraising, please click here. In today’s post, I ask readers to imagine a world in which fundraising staff and programmatic work closely together with a variety of “programmatic” events in order to expose the […]
#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too
Though weather in the mid-Atlantic continues to flirt with spring while staying surprisingly loyal to winter, it is the season to be planning summer festivals, fundraisers, and rallies. And if you really want to stay on top of your nonprofit’s schedule, start planning your end-of-year banquet as well (and use Tungle). But in this day […]
#SOCIALMEDIA: Online Communication Is A Team Sport
Difficult not to start this post with a shout-out to the Baltimore Orioles, who beat the Red Sox at Fenway last night after 17 innings. One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts − and was the winning pitcher, […]
#INTERVIEW: John Haydon, Founder of Inbound Zombie, Shares Insights on Nonprofit Marketing
John Haydon is the founder of Inbound Zombie, a social media marketing firm based in Cambridge, MA. He is also a partner at the SocialBrite consulting group, a partner at Charityhowto.com, co-founder of 501 Mission Place, and the author of Facebook Marketing for Dummies. The interview was conducted by Don Akchin, a principal of Nonprofit […]
#HOWTO: Get Guidance From Google On Simple SEO Success
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if […]
#SOCIALNETWORKS: Kony 2012 Covered The Night. Did It Jump The Shark?
The sensation that is/was ‘Kony 2012’ has been a part of the nonprofit social-media landscape for six-plus weeks now. The hundreds of millions who made the original video a viral sensation in March were not all supporters of the message, though, and challenges to the drive launched by the San Diego nonprofit ‘Invisible Children’ continue […]
#SM4NP: Are Pinterest & Scoop.it Part Of Your Social-Network Arsenal?
Staying up-to-date with developments in the social-networking world is no easy task. Facebook engages most of our oxygen/eyeballs, but plenty of other services are available. Most of them are designed around a particular kind of presentation rather than a particular set of topics or audiences (Of course, certain kinds of presentations − photos, for instance − will […]