In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]
#HowTo: Resources To Launch Your Nonprofit’s Video Campaign
The holiday season provides us an opportunity to take stock of the past year and to consider new paths and goals for the next year. In that holiday spirit, MKCREATIVEmedia has been turning our focus (and hopefully yours) toward the benefits of video outreach and how video can reach the hearts and minds of donors […]
#SocialNetworks: Senior Living Communities See ROI On Social Media
Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#SocialNetworks: Bring Them Back To Facebook For The Holidays
The holiday season is prime gift-giving and donation-giving season. We encourage each other to think of others and to help out those less fortunate than ourselves. We also reach out to family and friends to share our holiday memories and traditions. Some companies use the holiday season to develop seasonal-specific themes for their social networks, […]
#Interview: Mike Kujawski, VP at CEPSM, Blogger & Speaker on Social Media
Mike Kujawski is Vice President of Strategic Marketing & Digital Engagement at the Centre of Excellence for Public Sector Marketing (CEPSM). Mike blogs at Public Sector Marketing 2.0, speaks frequently on social media and serves public sector and non-profit clients internationally. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and […]
#HowTo: Online Anonymity & Security Pivotal For Holiday Season
We don’t intend to be scare-mongers on this blog with so many stories on internet/cloud security. A minority of us will ever have our organization’s site hacked or email breached. The thing is, preventing such invasions is not especially difficult but prevention is a dynamic endeavor. As technology changes, and hackers’ tools changes with it, […]