Twitter launches a new feature to create a revenue stream for the microblogging site. ‘Promoted tweets‘ will come through your Tweet stream, but instead of moving along that stream along with every other 140-odd character announcement, these will sit at the source of your stream for a while – unless you click through them. Indeed, […]
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook […]
#Development: LinkedIn For Good Builds Bonds Among Nonprofit Members
The social-networking site LinkedIn is treated as perhaps the most professional of all such sites/services. People who use it might have photos of some crazy weekends, but those tend to go to Facebook. LinkedIn has almost 4 million people within its network, and some 76,000 nonprofit groups that have coalesced within it. With such credentials […]
#INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing
R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is […]
#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans
Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best. Steven Van Belleghem, branding and word-of-mouth strategist at InSites Consulting, and Dado Van Peteghem, strategic consultant at DearMedia, have spent the spring interviewing numerous […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
#SocialNetworking: Best Practices – Using Twitter’s 140 Characters Effectively
One of the blessings of Twitter is its convenient speed: sign into a myriad (if dwindling number of) portals or software – or straight into the Twitter site – and your genius is on its way to through the intertubes in only 140 characters. One of the curses of Twitter is its convenient speed: sign […]
#SocialNetworks: Facebook vs Google Privacy Smackdown
They are the two superpowers of our web experiences, and they have been butting heads over social media and searchability for some time. The byte of contention is whether Google can search people’s profiles (especially their ‘Likes’) for Google’s searches and whether Facebook can tap into GMail contacts to further one’s list of friends. For […]