If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. I mean, if Facebook is valued at $5 billion in its Initial Public Auction, then surely it’s a tried-and-true company that still has room to grow. Right? Before you jump over to your E*Trade account, you might […]
#FUNDRAISING: Impact Of Mobile Donations To Haiti Two Years On?
Two years ago this month, Haitians endured a 7.1 magnitude earthquake that destroyed much of the infrastructure in the capital, Port-au-Prince, and killed over 300,000 people. The outpouring of support from numerous nations inspired faith that rebuilding after the tragedy would bring notable improvements to the poorest nation in the western hemisphere. Unfortunately, two years […]
#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog
We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, […]
#Communication: SOPA & PIPA Bills Are Dying, But Not Dead
Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle. These efforts were to call attention to and protest against the Congressional debates over the ‘Stop Internet Piracy Act’ (SOPA) in the House and the ‘Protect […]
#SocialNetworks: (Almost) Free Web Tools To Stir Online Discussion
The consultants, designers, editors, and bloggers at MKCREATIVEmedia wish you a happy Martin Luther King Day. The holiday has been on the US calendar since 1986 when the left-leaning, union-supporting, out-of-the-mainstream Republican President Ronald Reagan signed it into federal law. And on this Martin Luther King Day 2012, numerous schools, nonprofits, and religious organizations are getting their students, […]
#SocialNetworks: Primary Politics Offer Models For SM Strategy
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their […]
#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’
Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work. We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal […]
#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM
The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to […]