Kerry Given, a writer with Green Marketing TV, has published a very useful list of conferences focusing on sustainability and green issues that will take place in 2011. Kerry writes that, “with [the] many different green conferences to choose from, how can you decide which are most important for your business to attend? Choosing wisely […]
#Interview: Erin Barnes & Brandon Whitney of ioby.org
One New York non-profit is making great strides in addressing the adage — a real connection to others starts ‘in our back yards.’ The organization, ioby (in our back yards), began with the need to answer the question, ‘What is the fastest & easiest way for someone to get involved with something meaningful?’ Founding members […]
#ENVIRONMENTAL: 8th-Annual Baltimore Green Week Starts Tomorrow!
It started with a handful of volunteers hoping to draw attention to some of the environmental efforts in and around Baltimore city. It grew in scope to include the business and nonprofit sectors, as well as scores of neighborhood-based organizations. And now Baltimore Green Works is poised to give us the biggest, funnest, most colorful, […]
Event: Growing Season Kicks Off With GreenFest in Howard County
Though we are still being teased by a spring that has not quite broken the last of winter (at least not in the Chesapeake Bay region), we have entered the early days of the growing season and green festivals throughout the region. MKCREATIVE will be highlighting regional festivals through the spring, summer, and early fall […]
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand. As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and […]
#Advocacy: Nonprofits Expand Influence Via Growth In Documentaries
Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised […]
Google.ORG struggles to Live Up to its Early Self-Promotion
Stephanie Strom and Miguel Helft have recently written a superb story for The New York Times about how Google’s philanthropic arm, Google.org (or ‘DotOrg’), has struggled to live up to its early self-promotion. The story serves as a useful reminder that success in the business world – especially success redefining what success can mean in […]
Efforts to Green Up Baltimore Schools From The Ground Down
Building a house on sand can be a disaster. Building a playground on it can be beneficial to Baltimore’s kids and to Baltimore’s urban environment. The premise is simple and ancient: the ground wants to be a sponge that absorbs water and feeds plant life. Humans, their buildings, and their machinery pack down that sponge […]