Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
Communications: A Beginners Guide to the Social Networking Services
Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one […]
#Communications: Postal Rates Up? No Worries: Direct Mail Still Makes Sense.
We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
Social Media: Twitter Turns 5 & Tries Advertising
On Monday Twitter’s programmer and users celebrated five years of the micro-blogging service. The first human tweet, sent famously by co-founder Jack Dorsey, dreamed only of “inviting coworkers.” Not exactly Samuel Morris’s “What hath God wrought?“, but the stunning vagueness of that statement could work in a Twittersphere of some half dozen colleagues. Jump to […]
#Aging: Marketing To Retiring Baby Boomers
This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week. Companies are looking for ways to market […]
Team Up With YouTube To Win 2010 Do-Gooder Video Award
We have often commented on this blog about opportunities for the nonprofit community to enjoy mutually beneficial relationships with the business world. Here is an example that can not only enrich such a symbiosis, but can also fire up your organization’s creative spark while also reaching an international audience without (necessarily) embarking on a long […]
Far More Developers Than Users of Location-Based Social Media
We shared with you last week a story published by The Wall Street Journal about how mobile applications draw our personal data from our devices in ways few of us understand. We would expect our social-media apps to do such (Facebook, our myriad of Twitter-based software, FourSquare, etc.), but The WSJ found that information-based apps […]