Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
Twitter Aflutter With News Of Zuckerberg as Time’s ‘Person Of The Year’
Oh, the irony. Yes, Mark Zuckerberg, founder of Facebook and subject of the fictionalized bio-pic “The Social Network” is Time Magazine’s Person of the Year (POTY in Tweetspeak). Yet the Twitto-/blogo-spheres are full of comments, reactions, and largely surprises at Time’s choice. Perhaps the medium is indeed the message, for much of the criticism of […]
Email Remains An Evolving Technology, Not A Dead-End One
Before I had to start paying the bills, I used to love all the stuff that came through the mail slot at this time of year: announcements, coupons, cards, and catalogs – glossy, full-color, hundreds-of-pages thick catalogs. My brother and I spent weeks poring over them picking out each and every thing we needed for […]
If Charities Can Not Market Apps, Then Text Them Your Support
So Apple is uninterested in working with the nonprofit and charitable community to give them access to the iTunes Store for money raising. There are other ways that bypass the Byzantine process of Apple acceptance and still offer means to support (some of) your favorite charities with your mobile device. Even your iPhone: Texting donations […]
Resolved: Social Media Produces Social Good (Part 2: Arguments For The Negative)
In the debate over the influence social media has in steering social and/or political movements, the assumption seems generally to be that, yes, the ‘socially-engaged’ businesses, philanthropies, NGOs, etc., have found meaningful ways to leverage SM to further their causes. Two oft-cited examples are the impact that groups like MoveOn.org had in the election of […]
A Primer on Social Media – Chapter One: Getting Started (And Why)
Getting started with the use of social media can be a daunting task. There are blogs, Twitter accounts, GoogleBuzz!, instant-messaging tools by the dozens, Facebook… The list goes on-and-on, and it will only continue to lengthen for the foreseeable future. All that access to information can be overwhelming. We at MKCREATIVE will post some ideas […]
#Inteview: Amy Eisenstein, Fundraising Consultant and Author of 50 Asks in 50 Weeks
Amy Eisenstein is a “no nonsense” fundraising consultant for local and national nonprofits. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: […]