The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#Social Networking: Entrance Is Free. Influence Is Not.
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media […]
Study: UMBC Seeking African American Women Age 65+ for Research Project
The Retirement Living Sourcebook reports that researchers at the University of Maryland, Baltimore County are conducting a study on older women and want to be sure the study is representative of our diverse population. You are invited to help by participating in the study (if you are eligible) and by sharing this invitation widely with […]
#SocialNetworks: Twitter vs Facebook To Get Words Out
A craftsman might have over a dozen screwdrivers. A tinkerer like myself needs a couple of slots and a couple of Philips/plus and we’re good-to-go for most anything we’d encounter around the home. As our use of social-networking tools matures, we might find ourselves wanting to invest in more refined devices to deal with specific […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
Resources: Nonprofit Report, White Paper & eBook Round-up
Lori Halley at the The Wild Apricot Blog provides a useful summary of six recently published research reports, white papers, e-books and guides that might be of interest to non-profit and membership organizations. 2011 Millennial Donors Report Pew Internet and Family Life Project 2010 Nonprofit IT Staffing & Spending Report Social CRM for Associations […]
Tech: Is The iPad Losing Its Sheen In The Tablet Market?
As the first economic quarter winds up for 2011, we will be barraged with numbers about economic growth, unemployment figures, the rising price of gasoline… Many of those numbers will be too low, or too high, for most of our liking. But in today’s tech posting, we wanted to catch up with the numbers in […]
#Communications: Postal Rates Up? No Worries: Direct Mail Still Makes Sense.
We’re firm believers that direct mail is not dead, its merely entering the final stages of a metamorphosis into the perfect solution to support: Social media marketing campaigns QR codes; interactive television promo campaigns; and Website landing-pages. So when our friends at Ecoprint reminded us that postal rates will change on April 17 AND we […]