From the people who brought us the Civil Rights Movement and Haight-Ashbury, draft-dodging and fuel-efficient draft airplanes comes a new movement meant to revolutionize the ways we think about aging. The Baby Boomers have never really moved gently from one stage of life to another, so we should not be surprised to discover that they […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Aging: AARP Flips, Then Flops, On Defending Social Security During Budget Debate
The American Association of Retired People (AARP) was founded in 1958 to further the political, economic, and social needs of Americans 50 and older. The association was established to present “collective purpose, collective voice and the collective power of the 50 and over population to change the market based on their needs.” One of the […]
Sustainability: Corporate Responsibility = Sustainability?
The MKCREATIVE blog welcomes Maria Lilly, principal of MJLilly Associates LLC, to our blog. She is a communications strategist who develops positioning programs that unite corporate, marketing and financial messages to create and support a company’s brand. As I canvas the business marketplace, I am thrilled to see the ongoing emergence of corporate responsibility and […]
#Advocacy: Nonprofits Expand Influence Via Growth In Documentaries
Americans spend weeks vetting and prognosticating before Oscar Night. We then spend days celebrating, lamenting, or lampooning the winners. After the really big show last night, we wanted to call attention to the growing influence and funding for independent documentary films, many of which include influential grass-roots movements to call attention to the issues raised […]
#Interview: Cass Naugle, Executive Director of The Alzheimer’s Association Greater Maryland Chapter
Alzheimer’s is a word most of us have heard, but how many of us know much about the disease itself? Alzheimer’s disease (AD) is an irreversible progressive brain disease that slowly destroys memory and thinking skills and, eventually, the ability to carry out the simplest tasks of daily living. In most people with AD, symptoms […]
#Interview: Galina Madjaroff & Kevin Heffner, The Erickson School
As the Baby Boomer generation moves toward retirement, with people living longer and stronger, the perspective of aging in America must change. A unique graduate program at The Erickson School at the University of Maryland in Baltimore County (UMBC) goes beyond academics to reach its goal of educating a community of leaders who will improve […]
#PublicPolicy: Battle Over Federal Budget Puts Nonprofits In Firing Line
We have not seen much love in Washington DC recently, and the presentation of President Obama’s budget for 2012 is not likely to be taken as a gesture of friendship. As soon as the dust settled after last November’s midterm elections, both political parties and numerous commissions began to draw up agendas to discuss the […]