Some people, and some agencies, truly understand social media. An even larger number don’t but pretend they do. Be careful not to be seduced by grandiose promises when picking a consultant.
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook […]
#Development: LinkedIn For Good Builds Bonds Among Nonprofit Members
The social-networking site LinkedIn is treated as perhaps the most professional of all such sites/services. People who use it might have photos of some crazy weekends, but those tend to go to Facebook. LinkedIn has almost 4 million people within its network, and some 76,000 nonprofit groups that have coalesced within it. With such credentials […]
#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above). Last week we discussed the angry, reactionary, […]
#INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing
R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is […]
#Enviro: Looking For Work? Jobs For Greenbacks And For A Green Mid-Atlantic
The jobs numbers continues to tetter between 9% and 9.3% unemployment, and involuntary under-employment blooms those numbers closer to 20%. If you are searching for work in the Mid-Atlantic region (Maryland, Washington DC, Virginia), The Mid-Atlantic Regional Collaborative (MARC) has been pushing green jobs at their website over the last couple of years – a […]
#Aging: Some American Cities Meeting The Challenges Of Boomer Residents
The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service […]
#Social Networking: Netflix Losing Control of Social-Network Goodwill
This author is not a Netflix subscriber. The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the […]