This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]
#VIDEO: UMBC – Student Recruitment Video
The Challenge: The marketing department at the University of Maryland Baltimore County (UMBC) approached MKCREATIVE to ask for help: They wanted to promote the Erickson School — a unique department dedicated to the study of aging, public policy, and business. The brief was to develop a story that could not only recount the Erickson School’s history […]
#Tech: Will The iPhone 5 Reinvent Mobile? In 2011? 2012?
Few companies or individuals spur a greater rumor mill than Apple or Steve Jobs. We may speculate over Sarah Palin‘s candidacy for president or Facebook’s next set of tweaks, but Apple has inspired more discussion about non-existent products and unsubstantiated reports than most anything else. And now much of that attention is focussed on the […]
#SocialNetworks: Google+ Defies Expectations And Thus Facebook
The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). So thus far things […]
#Tech: Under The Hood of The New Mac Mini & Mac Mini Server
I’m excited to talk about the newly updated Mac Mini Server this week, having often discussed the benefits of the previous model on this blog. Apple last week released OS X Lion (OS 10.7) to the public. Along with the major software update and the Mini Servier, they updated the MacBook Air and the Mac […]
#SocialMedia: Netflix Continues To Harass Loyal Customers
A couple of weeks ago, the entertainment-streaming service Netflix realigned its offerings to give customers the choices of having a streaming-only service, a DVD-only service, or a combination of the two – all at a notable price hike from last September’s more modest rise. The company found itself in a social-media mine field as its […]
#Aging: Likely Further Medicare Cuts Hurt Stocks Of Numerous Care Companies
While the ‘compromise’ over the debt ceiling was being shouted over, many analysts noted that the world’s stock markets were, at most, simply unnerved. They were not panicked because investors were confident that some kind of deal would be found and default was not really going to happen. What kind of deal drawn up to […]
CASE: Simple Recipe Increases Giving by 50%
Talk about your multi-channel marketing. Check out this case study: a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com