As social networks and social marketing have matured over the last two or three years, a debate continues as to how effective social media is to inspire action (be it making a purchase, donating to a cause, or risking one’s life in a revolution). But it seems to me that the argument is both older […]
#DEVELOPMENT: Do You Have Big Plans For Your Big Data? Not So Fast…
The latest buzz concept is ‘Big Data.’ Like most buzz concepts/ words, its definition leaves much up to the mouth of the speaker. Big Data, whatever the specifics, refers to the large amount of information that can be collected from online activity and exchange of information (on social networks, for example). The ability to aggregate […]
#PHILANTHROPY: Evidence Of ‘Emerging Charitable Markets’ & How To Tap Into Them
An article on yesterday’s E-Jewish Philanthropy caught our eye because the authors did a really interesting bit of research into the top givers in US in this calendar year. The study by Robert I. Evans and Avrum D. Lapin demonstrates how useful a careful parsing of statistics can be for fundraisers, and how that parsing […]
#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?
So your nonprofit or charity has its requisite Facebook page up. You’re posting updates and tweeting about upcoming events. All fine-and-good (and important). But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently. Even before the public IPO Facebook was one of the […]
#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better
Difficult to say that social networks have already grown to be mature means of communication. Moreover, some platforms shoot wide and far (vis Facebook for everyone), while others target a specific subset of the social-media community (vis Epernicus for the scientific community). Figuring out how to negotiate those platforms can seem daunting. But we have […]
#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?
The pools are open and busy. The grill has cooled down since the July-4th Picnic. The MLB All-Star Game is tonight. It’s July. One of the traditional/old-fashioned ways to disrupt the heat is to hold a “Christmas in July” party, and your nonprofit or charity should be having one. Why? To celebrate the good work […]
#COMMUNICATIONS: Break The Sound Barrier To Encourage A Conversation
We welcome back Paul Jolly, Director of Jump Start Growth, Inc., a nonprofit fundraising and consulting firm in Washington DC. Today, Paul tells about the importance of breaking the sound barrier. Back in 1947, US Air Force pilot Chuck Yeager broke the sound barrier in the Bell X-1 rocket/plane. Fighter jets break the barrier with […]
#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year
Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much time do you want to put into keeping up with those outlets? Has your organization seen any growth in volunteers or donors thanks to the […]
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