While many of us were reminded this weekend that winter is not over, we also got some stark reminders that the effects of the oil spill in the Gulf of Mexico are not over either. Unfortunately, the debates about the effects of the spill, which began in April 2010 and was not capped until September, […]
Archives for February 2011
Tech: Apple Moves Into Subscription-Service Business, & Only Apple Seems Impressed
The iPad has been on the market for a year now, and we’ve had a chance to see how it is being used in the market. Certainly games and videos are doing extremely well. Unfortunately, as it turns out, early optimism about the iPad saving the publishing industry, especially publishers of magazines and periodicals, has […]
Aging: Trials Exclude Patients Who May Benefit
The New York Times has reported that older adults use a disproportionate share of medical services, yet one in five clinical trials examined in a study excluded patients because of their age, and almost half of the remaining trials used criteria likely to exclude older adults. The study, in The Journal of General Internal Medicine, […]
#EVENT: Green Guerillas – Film Festival (2011)
The Challenge: Green Guerillas asked us to act as creative agency, marketing consultants, and co-producers of an enviromental film festival in New York City. We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE developed a strategic marketing campaign to leverage client and co-host/sponsor […]
Social Media: Arab Revolutions. Your Nonprofit’s Outreach: Possible Connections
Tunisia and Egypt have removed their long-entrenched autocratic rulers. Yemen is in upheaval, Libya has erupted only in the last 24 hours, and even Iran’s theocratic oligarchy is being threatened again by protests. The political, economic, and religious dimensions of these revolutions is beyond the expertise of our humble blog, but the revivified debate over […]
#Aging: Will the Social Security Earnings Penalty Affect Me?
AARP published a useful Q&A as part of a series on tax-issue for those approaching retirement age. This particular article helps the reader identify which payments are classified as “Special Payments” under the current tax code and how they must be reported to the IRS. Here’s a definition of “Special Payments” from AARP: Special payments […]
#PublicPolicy: Battle Over Federal Budget Puts Nonprofits In Firing Line
We have not seen much love in Washington DC recently, and the presentation of President Obama’s budget for 2012 is not likely to be taken as a gesture of friendship. As soon as the dust settled after last November’s midterm elections, both political parties and numerous commissions began to draw up agendas to discuss the […]
Social Media: Software Informs You Of Developments On Facebook
Perhaps traditional email is going the way of the fax machine, as we all become more dependent of the instant communication of text messages and tweets. Certainly Facebook’s engineers are counting on that evolution as they roll out Messages. Nevertheless, the overwhelming majority of computer users continue to use ‘traditional’ email services and software, even […]