Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online. The […]
#Fundraising: To Bring Donations In, Keep Sending Emails Out
With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie […]
#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing
Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.” Paul worked for many years at the Children’s Miracle Network before beginning his own consulting practice. The […]
#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director
Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
#ProAging: Touchscreen Ease Available For Those Who Don’t Want An iPad
The iPad has inspired many older Americans to expand not only their computing skills, but also their short-term memories and their social(-media) circles. Nevertheless, the iPad was not created with our oldest citizens in mind. The screen is not especially large, for example. The computer company Telikin in Chalfont, PA is developing a desktop machine […]
#Fundraising: Online/Mobile Donations Still Need The Personal Touch
First and foremost, we must mark the death of Steve Jobs, former CEO at Apple, who died of pancreatic cancer yesterday at the age of 56. He helped build a great computing tool. He reconfigured the way movies are made. He revitalized a music industry about to die on the reef of file-sharing, and he […]
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)
Last week, we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring together online tools like website customization, social-media outreach, and donor tracking for smaller […]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]