The Challenge: Compass Academy is a community of students, educators, and families dedicated to serving children of average to above average cognitive ability with a wide range of learning challenges including autism spectrum, ADHD, speech, language, and/or motor delays. A lack of funds to plough into marketing the school meant that outreach and engagement has […]
#FILMFESTIVAL: Green Guerillas Film Festival (2013)
The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
#NONPROFIT: The 501(c)4 Conundrum & The IRS’s Challenges To Tea Party Groups
The scuttlebutt over the IRS’s double-standards concerning political nonprofits associated with the Tea Party and those associated with other center-right causes is likely well known to our readers. What underlies the conflict has less to do with politics, though, and much more to do with semantics. If the case forces the issue of tax reform […]
#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics
With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into […]
#ADVOCACY: Google Does Harm To Privacy & Suffers An Hour’s Income For Infractions
What you think about Google’s (and Facebook’s. And Twitter’s…) efforts to collect personal information of its users probably says quite a bit about what you think about human nature: If you don’t mind a database of your online activities being used by social networks and search engines, then you are likely comfortable with the fact […]
#FUNDRAISING: Crowdfunding Response To Boston Bombing Raises Hope & Caution
One of the wonderful qualities of Americans is the way we respond with our time and our money when a terrible shock or natural disaster hits our fellow countrypeople. The bombings in Boston on the 15th were certainly ‘terrible shocks’ and as homemade and smartphone videos make clear, volunteers and fellow marathon watchers ran in […]
#FUNDRAISING: Mobile Platforms For Donations Have Pros & Cons
That mobile communications devices like smart phones and tablets are the platform-of-choice for most people around the globe is a truism. Ever more business is being conducted over such devices as well, especially over tablets − and by ‘business’ we mean logistics, orders, and purchases, not just business calls. Nonprofits have appreciated the impact of […]
#MKCPARTNER: Dittmar Design Creates and Launches Client Website
MKCREATIVEpartner, Dittmar Design, recently developed and launched a website for a Northern Virginia mid-sized business, WJD Management.Their website wjdpm.com is a mobile responsive design built on the WordPress content management system and using the latest Genesis framework. “From tenant placement and rent collection to maintenance and repairs, the WJD Management team makes life easier for […]
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