Brainwashing comes in many forms…even talk radio and right-wing media. THE BRAINWASHING OF MY DAD is going to have its film festival world premiere at the prestigious Cinequest Film Festival in San Jose, CA. If you live in California, we hope you’ll make the trek out to support Jen Senko’s film and see it on […]
#BOOKREVIEW: Idea Index – A Portable Guide
Idea Index is a great series we’d like to recommend. This edition is particularly useful when a designer needs to brainstorm different looks and approaches and is pressed for time. From the dust-jacket: “Don’t let the size fool you. Inside you’ll discover thousands of big ideas for graphic effects and type treatments—via hundreds of prompts […]
#BOOKREVIEW: Blink –The Power of Thinking Without Thinking
#BOOKREVIEW: I read Blink on a plane to London last year and was thoroughly taken with Gladwell’s thesis: that the brain works very quickly to analyse information and come to a conclusion that informs us through the medium of “a feeling” or a “gut instinct” — all of this taking place in a few seconds […]
#BOOKREVIEW: Layout Index – A Portable Design Guide
Layout Index is a great series we’d like to recommend. This edition is particularly useful when a designer finds themselves in-a-pinch for design solutions while away from the studio. From the dust-jacket: “Don’t let the size fool you, Layout Index packs a wallop of inspiration and insight, everything you need is a handy, take-it-along-with-you-everywhere size”. […]
#BOOKREVIEW: Permission Marketing – Turning Strangers Into Friends And Friends Into Customers
After “Purple Cow“, “Permission Marketing…“, a marketing-bible in your pocket, is a must-read. It defined a new marketing paradigm (back in 1999) but is still as relevant today as the “right” way to develop a marketing strategy for the world on Web 3.0 if you want your business to be successful. In a world where […]
#MARKETING: NYU Faculty Against the Sexton Plan Fundraiser
Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Our client, NYU Faculty Against the Sexton Plan, sought […]
#VIDEO: Compass Academy Promo Videos
The Challenge: Compass Academy is a community of students, educators, and families dedicated to serving children of average to above average cognitive ability with a wide range of learning challenges including autism spectrum, ADHD, speech, language, and/or motor delays. A lack of funds to plough into marketing the school meant that outreach and engagement has […]
#NEWS: THE KNOWLEDGE FOUNTAIN LAUNCHES ONLINE CLASSES & SOCIAL SITE EXCLUSIVELY FOR NONPROFITS
The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain, which launched today, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. The site pitches its product as “just […]
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