In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. Others counter […]
#Interview: Sandy Rees, Owner of the “Get Fully Funded” Blog and Fundraising Consultant
Sandy Rees writes the “Get Fully Funded” blog in addition to consulting and coaching nonprofit leaders on fundraising. A former Development Director for nonprofits, she has written Fundraising Buffet and co-wrote 7 Essential Steps to Raising Money by Mail. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent […]
#Tech: ATT Fights Legal Battle Against Its (Business) Customers
The body blows between AT&T and the business and federal regulatory communities continue to mount. In July, the law firm of Bursor & Fisher established a website for AT&T customers to sign into a class-action lawsuit to fight the merger. Last week, AT&T launched a countersuit against the firm, stating that outside arbitration has no […]
#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors
Thought GE & Intel announced in 2009 a partnership to develop technologies for retiring Baby Boomers to enhance their independence, they announced the finalized plans for the organization this week. According to a GE press release, the final legal steps are being taken to create the joint venture by the end of this year. The […]
#INTERVIEW: Jason Dick, Owner of “A Small Change” Fundraising Blog
“A Small Change” is a blog about fundraising. Its creator, Jason Dick, works full-time as a major gifts officer for Evergreen Healthcare Foundation in Kirkland, Washington. His seven years of fundraising experience include previous positions at a community college foundation and in human services. He started his blog four years ago. The interview was conducted […]
#Communications: AT&T’s Arguments for T-Mobile Buyout Look Ever More Disingenuous
Last Friday we surveyed the arguments presented by AT&T about its desire to purchase T-Mobile for $38 billion. AT&T’s proposal discussed opportunities to bring 3G and next-generation LTE network speeds to almost 90% of its (and hitherto T-Mobile’s) customers, and the creation of jobs required to meet that goal. But AT&T fumbled the ball about […]
#SocialNetworking: Jumo And Good Join To Create Largest Nonprofit Network
We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around. The union will bring together Jumo’s model of searching for and supporting projects by topics with […]
#INTERVIEW: Steve Frillmann, Executive Director, Green Guerillas
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]