Tweets often move faster than facts. True, the Apple web store was down for a bit yesterday, but when it came back up, no new iPad or iPhone 5. Indeed, the only notable difference I could see was the prominence of Apple’s report on ‘Supplier Responsibility‘ for 2012. Which proved to be a ‘fortuitous’ move, […]
#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM
The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to […]
#Interview: Howard Adam Levy, Principal of Red Rooster Group
Howard Adam Levy is Principal of Red Rooster Group, a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist
Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online. The […]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog
After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. Today their company is the primary source of promotional items for public radio programs and stations nationwide. John is the primary author […]
#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]